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HealthPRO® Heritage Joins ICAA Task Force to Lead Senior Living Transformation after COVID-19

Industry thought leaders and key stakeholders to convene on May 27 and May 28, 2020 to chart a path forward for North America's senior living industry.

May 27, 2020 – HealthPRO® Heritage joins more than 160 industry thought leaders to provide guidance for communities throughout North America as they prepare to emerge from a period of quarantine and plan for a new post-COVID era.

Participants in the ICAA COVID-19 Senior Living Task Force include representatives of for-profit, not-for-profit, and affordable housing -- organizations providing active-adult and independent living, continuing care retirement communities/life plan, assisted living, long-term care, skilled nursing, and rehabilitation Participating industry associations include, among others, LeadingAge, American Senior Housing Association (ASHA), Argentum, American Medical Directors Association (AMDA), Pioneer Network, National Council on Aging (NCOA), The National Association Directors of Nursing Administration in Long-Term Care (NADONA), and the American Society on Aging (ASA).

“ICAA is effectively bringing together a diverse group of our industry’s most forward-thinking professionals to essentially help redesign Senior Living amidst the new world of COVID-19, and I can’t imagine a time when our industry’s needed innovation and thought-leadership more!” said VP of Clinical Strategies for HealthPRO® Heritage Christy Davis, OT, RAC-CT. “I am very much looking forward to collaborating with ICAA and our key stakeholders; I’m beyond excited to be a part of the solution.”

"The health, wellness and quality of life of our residents and staff are paramount as we chart a path forward in the midst of uncertainty," said ICAA founder and CEO Colin Milner, who conceived the initiative. "The Task Force will generate and provide ideas, tactics, strategies and messaging suggestions that organizations can consider as they begin to plan for a new post-COVID era."

Milner will co-chair the task force with Richard H. Carmona, MD, MPH, FACS, 17th US Surgeon General, Chief of Health Innovations, Canyon Ranch, and psychologist/gerontologist Ken Dychtwald, PhD, best-selling author, founder and CEO of Age Wave.

"Organizations need to make their way through the pandemic and have a game plan to come out of it," Milner said. "Importantly, all key stakeholders are coming together as a group to address COVID-19's impact on the industry, and help ensure that organizations will continue to be viable and meet residents' expectations and desires while also ensuring their safety now and into the future."

Task force members and panelists at the May 27 and May 28 launch sessions will address fundamental issues such as social distancing and its impact on the built environment, infrastructure needs and engagement.


About HealthPRO® Heritage
HealthPRO®  Heritage  is  a  premier  provider of  consulting  and  therapy  management  services for the  post-acute  care market.  With  expertise  across  the continuum  (serving Acute  Care, Skilled Nursing/CCRC, Outpatient, Senior Living and Home Health), HealthPRO Heritage clients are favorably positioned for today’s preferred provider networks and payment reform. Sophisticated real-time outcome data and market analytics support innovative, evidence-based clinical programming and informs a “Big Picture”,  collaborative  approach  that  drives  favorable  results/outcomes  and  strategic planning. The Company’s proactive and timely response to PDPM/PDGM/COVID-19 continues to lead the industry and brings thoughtful,  outcomes-focused  solutions and success for customers, staff, and patients alike.

About the ICAA COVID-19 Senior Living Industry Task Force
ICAA COVID-19 Senior Living Industry Task Force will generate and provide ideas, tactics, strategies and messaging suggestions that organizations can consider as they begin to emerge from a period of quarantine and plan for a new post-COVID era. This includes, but is not limited to, the impact of the built and virtual environments, social activities and food/beverage services, technology, education and security that impacts the health and well-being of staff and residents; challenges to current and future business models; and approaches to build confidence in living in and visiting senior living properties.

About the International Council on Active Aging (ICAA)
ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging-an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness-and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies.

Tags: skilled nursing facility, Active Aging, Rehab Services, senior living, COVID-19